Deontae Moore Digital Resume

Executive Summary

Results-driven marketing and communications leader managing integrated campaigns, content strategy, email marketing, social media, and paid media for government, nonprofit, healthcare, and global brands. Build strategies that drive awareness, engagement, and growth by translating data into insights and managing cross-functional stakeholders. Subject matter expert collaborating on high-performing teams leveraging strong problem solving and interpersonal communication skills.

Professional Experience

COLLEGE OF AMERICAN PATHOLOGISTS (CAP) – Northfield, IL

Digital Marketing Strategist | 08/2022 – 01/2026

Led integrated digital marketing campaigns supporting member engagement, advocacy, and organizational priorities across email, social, paid media, and web. Oversaw end-to-end email marketing programs, including segmentation, A/B testing, quality assurance (QA), deployment, and performance optimization. Partnered with cross-functional teams and leadership to translate goals into actionable marketing strategies. Managed paid media budgets from $100 to $5,000.

Planned, launched, and optimized paid campaigns across Google Search, LinkedIn, Facebook, Instagram, and X to drive conversions and awareness, growing organic social engagement rate from ~0.75% to 1.53% in 2025.
Maintained continuous audience growth and organic engagement across owned social media channels (Facebook, X, Instagram, LinkedIn). Launched Bluesky channel, contributing to earning of 300+ followers over 6 months.
Managed social media across College channels, aligning content with organizational goals and audience needs.
Built social media strategy for DEI, working with team and committees on content strategy to produce ~15 posts yearly.
Produced regular performance reports and insights to inform decision making and continuous improvement.
Secured vendor for management platform, including arranging meetings with stakeholders to map out strategy.
Built SQL queries to analyze website traffic and campaign performance datasets.

OFFICE OF THE CITY CLERK, CITY OF CHICAGO – Chicago, IL

Digital Marketing Director / Project Manager | 01/2019 – 08/2022

Directed digital communications and content strategy for office serving large and diverse public audience. Oversaw messaging, creative direction, and production for web, social, email, and traditional media, ensuring brand consistency, accessibility, and accuracy across digital platforms. Managed multimedia content, including photography, video, and audio assets. Led interns supporting digital tasks. Administered paid media budgets from $1,000 to $25,000.

Developed and executed short- and long-term social media strategies, including editorial calendars and platform specific content. Grew social media audiences on all owned channels YoY.
Drafted and edited public-facing press materials, event promotional materials, signage, and official correspondence.
Utilized basic SQL queries to support reporting and data validation.

AMERICAN MED SPA ASSOCIATION (AMSPA) – Chicago, IL

Digital Marketing Strategist (Contract) | 03/2018 – 12/2018

Supported social media and community engagement across Facebook and Instagram. Assisted with Google Ads, keyword research, and SEO initiatives. Monitored industry trends to inform content strategy and engagement opportunities.

Moderated and engaged members within private Facebook community, strengthening brand trust and participation.

MCDONALD’S CORPORATION (VIA JEFFREYM CONSULTING) – Chicago, IL

Social Media Community Manager | 01/2017 – 12/2017

Managed daily community engagement for branded social channels, including Twitter, Facebook, and LinkedIn, maintaining consistent brand voice across platforms while interacting with thousands of consumers weekly. Monitored high-volume conversations, escalated issues, and engaged audiences in real time.

Identified audience trends to inform content and engagement strategies, providing performance insights and recommendations to internal stakeholders. Analyzed data to provide sentiment of menu items in domestic markets, informing decision making and influencing return of Hi-C Orange to permanent menu.

ROOT3 MARKETING – Chicago, IL

Digital Marketing Specialist (Contract) | 06/2016 – 11/2016

Developed and distributed optimized content across social media, email, websites. Implemented SEO strategies and market research to improve client visibility. Executed and optimized paid social campaigns using Meta Business Manager.

Built automated email campaigns and workflows using Salesforce and SharpSpring. Increased open rate averages and CTR using A/B testing, abandoned cart sequences, page-view-specific follow ups, and time-on-site triggers.
Designed and updated WordPress landing pages to support lead generation, achieving monthly uptick in downloads, event registrants, and traffic acquisitions.

PUBLIC NARRATIVE – Chicago, IL

Marketing & Digital Media Manager | 06/2015 – 06/2016

Designed and executed email marketing and social media campaigns for events, trainings, and fundraisers. Owned content creation across all digital platforms, including web, email, and social.

Launched new social channels, including Instagram, through strategic planning, growing Twitter audience from 1,500 to 3,000 and Facebook audience from 800 to ~2,000 in single year.
Produced monthly, quarterly, and annual performance reports using Google Analytics and Sprout Social. ● Created marketing collateral, including one-pagers, infographics, presentations, and training materials.

FREE RANGE OFFICE – Chicago, IL

Social Media & Web Specialist (Contract) | 09/2014 – 05/2015

Supported audience growth across multiple digital platforms through content and engagement strategies. Managed and scheduled social content using Hootsuite.

Implemented SEO initiatives to increase website traffic by ~15,000 visits per month.

Education

NORTHWESTERN UNIVERSITY (Evanston, IL)

Bachelor’s of Science (BS), Journalism | Minor: Integrated Marketing Communications

Completed: 2015

Technical Skills

FAQ

Why should you consider hiring me?

I bring over a decade of digital marketing experience rooted in strategy, storytelling, and results. I don’t just execute campaigns—I connect business goals to audience behavior and build marketing that performs. If you need someone who can think critically, move quickly, and elevate your brand presence, I’m built for that.

What do I bring to the table?

A blend of creative storytelling and data-driven decision-making. I’ve led campaigns across social, paid media, content, and web—always focused on driving measurable impact. I’m collaborative, adaptable, and know how to turn complex ideas into clear, compelling digital experiences that convert.

What is your “begin at the end” model for digital storytelling?

I start with the outcome—what action we want the audience to take—and build backward from there. Every piece of content, channel choice, and message is intentionally designed to guide the user toward that goal. It’s a strategic approach that ensures storytelling isn’t just engaging—it’s effective.

Digital Portfolio

Digital Marketing Campaign: CAP’s Annual Meeting

See how I contributed to the social, email, and paid search for 2025 CAP Annual Meeting.

LEARN MORE HERE

Digital Campaign: Office of the City Clerk, CityKey

I promoted at scale the impact of the City Key program at the Office of the City Clerk. See my involvement in the end-to-end process for social media planning and strategy.

Learn More Here

Below, see more work samples from my digital portfolio. I share social media postings I drafted copy for, planned and deployed. Get a sense of my copy and cadence when it comes to social media content creation. Also, get a sense of my writing abilities + style. I share a few links from my blog here on Moore Digital Consulting and a few articles I contributed on the web. I also share some of my video editing and production samples. If you would like to see any additional content, please contact me here.

Deontae Moore – Digital Porfolio Download