Influencer marketing is becoming a strong force for brands in 2020. More brands are looking at influencers to elevate their messaging or boost awareness of a service or product they sell. Here’s what you should know about Influencer Marketing’s impact today.
I’m going to take the stand to say that there is still value in organic posting. Social media specialists are told that the idea of organic reach is nearly non-existent. That’s not necessarily the case. While the growth in social media advertising is happening, some brands still take value in doing things the old fashionedContinue reading “Organic Reach: Best ways to still conform to the algorithms without social advertising”
What are the best ways to get clicks on social media? Three tips that work
Twitter can sometimes seem like an oversized panel. You’ve been to one of those when you invite more people than you needed and everyone showed up? Yikes. There’s a danger of having a large discourse with too many people. That’s how Twitter chats might work if you’re not careful. But if you are careful andContinue reading “For better engagement on Twitter, do a live chat”
If you are handling your organization or brand’s social media, you’ve probably heard about how the 80/20 rule works, and are applying it for your content strategy. Lets first break down what the 80/20 rule for social media actually means. It’s essentially that 80 percent (or 8 out of 10 pieces) of your content isContinue reading “Social media’s “80/20 Rule” is the key to your content strategy”