Should Your Business Be on Snapchat?

To simply answer this question, yes!

Snapchat is a video and photo bombing app that is widely popular among the 25 and under crowd. On Snapchat, you are allowed to add captions in your video and photos, drawing and there are also filter overlays in them as well. One of the cool filter overlays are the geofilters – typically an illustration developed based on the location you are at.

Since July 2014, over 700 million photos & videos are being uploaded onto Snapchat.  According to Venture Beat, there are 100 million daily users who are active on Snapchat. By not being on Snapchat, your business could be missing out on a chance to connect with an active audience base that you are essentially trying to reach or maintain.

It’s amazing to see the fast growth of a network that many steered away from in the beginning. I can admit that when I heard others talking about their snapchats, I was complete on never joining it. I would ask, “what’s the point,” or “I rather stay on Instagram.” However, after a few months of usage, I can now appreciate its value. I even got the hang of story creation on snapchat.

Image taken from

One of the best functions of Snapchat are its stories. It gives your business a chance to display its personality that can’t be done through other social media networks. FYI, the Snapchat camera is far better than your actual phone actual camera. You also get an idea of how many people are interested in what you’re doing by the viewing count of each snap within your story. This instant feedback of your brand can be helpful in the company’s marketing strategy. Snapchat also records when someone screenshots one of your photos within a story.

You can take advantage of Snapchat’s disposable picture feature by providing snippets for a campaign or providing teasers. The content will only be available for 24 hours. However, when you are using messaging others, the image only last until the time you view it.

Many consumers are curious about the behind the scenes portion of your company. Snapchat definitely has this exclusivity and inclusivity dynamic. You are bringing the consumer into your world and keeping them engaged with your company. You want the consumer to feel involved and you also want to keep them interested.

In a later post, I will talk about how to launch a campaign through Snapchat. In essence, there are ways to get the consumer involved through smart snapchat campaign strategy and promotion.

Follow Social Media University on Facebook. Follow Deontae on Twitter @deontaemoore.

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